Brand Assets

Official IMP Money brand assets for partners, affiliates, and media.

Logo

Primary Logo

The IMP Money logo consists of:

• Lightning bolt icon in mint green (#00FF94)

• "IMP" wordmark in white

Logo Variations

• Full color - For dark backgrounds

• White - For colored backgrounds

• Black - For light backgrounds

Clear Space

Maintain minimum clear space equal to the height of the "I" around all sides.

Colors

Primary Colors

Color	Hex	Usage
Mint Green	#00FF94	Primary accent, CTAs
Black	#0A0A0A	Background
White	#FFFFFF	Text

Secondary Colors

Color	Hex	Usage
Gold	#FFD700	Leadership, highlights
Light Gray	rgba(255,255,255,0.6)	Secondary text
Border	rgba(255,255,255,0.1)	Borders, dividers

Typography

Primary Font

Inter - Available from Google Fonts

• Headings: Inter Bold (700)

• Body: Inter Regular (400)

• Emphasis: Inter Semi-Bold (600)

Usage Guidelines

Do's ✅

• Use official logos without modification

• Maintain color integrity

• Keep clear space around logo

• Use on brand-consistent backgrounds

Don'ts ❌

• Don't stretch or distort the logo

• Don't change logo colors

• Don't add effects (shadows, gradients)

• Don't use on busy backgrounds

Download Assets

Logo Pack

Contact the team for high-resolution logo files:

• PNG (transparent)

• SVG (vector)

• Various sizes

Social Media Kit

Templates for:

• Facebook cover

• Twitter header

• Telegram group icon

• Instagram posts

Marketing Materials

Presentations

• IMP Money Presentation

One-Pagers

Contact marketing team for:

• Investor one-pager

• Partner overview

• Quick start guide

Contact

For brand asset requests or partnership inquiries:

• Telegram: t.me/impmoneychat

• Website: imp.money

Legal

IMP Money, the IMP logo, and related marks are trademarks of IMP MONEY LTD.

Use of these assets implies acceptance of brand guidelines. Unauthorized use or modification is prohibited.

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